"FASHION LINGUISTICS": TRENDY NATIONALLY MARKED METAPHORS (BASED ON THE NEWSPAPER LANGUAGE)
نویسندگان
چکیده
The socio-psycho-linguistic phenomenon of fashion draws considerable linguists’ attention: one can trace the methodological foundations this study being dynamically developed, formation a corresponding metalanguage, as well research aspects and domains, which makes it possible to justify emergence "fashion linguistics" new linguistic direction. One tasks is trendy metaphors in media style most popular today’s discursive space. newspaper language considered be source that attests distinctiveness Ukrainian progress, demonstrates its development peculiarities, trend changes. In recent years, journalistic has changed, related extralinguistic factors – democratization society, Russia’s invasion, increasing prestige, culture history presentation, etc. images based on metaphor, skillfully modeled by speakers, realizing various formulas, including traditional innovative, ones. currently view renewal metaphor fund, generally expands scope national given specificty Ukrainians’ mentality, precedent expressions manifestation, situations for successful creation game, original meanings modeling. texts, we fix so-called phytonyms, created accordance with natural philosophy principles, such as: "pumpkin metaphor", "garlic "bean metaphor". Thus, discourse national, creativity, embodied culture. perspective tracking studying trends language, particular fashionable metaphors, possibilities creating fund paying attention terminology linguistics.
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ژورنال
عنوان ژورنال: ??????. ??????????????????. ????????????. ??????????????
سال: 2023
ISSN: ['1728-2659', '2709-8494']
DOI: https://doi.org/10.17721/1728-2659.2023.34.14